Your Story, Amplified
Every brand has a voice. We help yours reach the right people, in the right way, at the right time.
Why Work With Us?
We build and execute highly effective communication strategies to help organisations be seen and heard across online, print, and broadcast media platforms.
Our team of experienced strategists will develop a communications plan to help your organisation influence consumers & decision-makers in a manner that meets your organisational needs. We do this by providing industry-specific insights that can be leveraged to build your company’s public image and by using strategic opportunities to communicate the value of your service offering in Africa, Europe, the Middle East, and North America.
We are also well-equipped to assist companies in times of crisis by maximising your brand’s strengths and minimising its perceived weaknesses. We can help you mitigate risk and navigate complex circumstances, together.
Our Services
We create and implement strategic communication plans that effectively convey your message and services, supporting your business development goals locally and internationally.
Strategic
Communications Plan
We protect your brand by maximizing strengths and minimizing weaknesses during crises ensuring your narrative reaches the press first navigating complexities effectively.
Strategic Counsel & Crisis Communications
We provide media management services, including monitoring, responding to inquiries, scheduling interviews, and offering briefing notes for successful public engagements.
Media Management Services
We create press statements and holding lines for national and local media in your chosen region. They will effectively communicate your position on industry topics or global issues.
Distribution of Press Statements
Omnia boosts public image and messaging through thought leadership in media. Our team prepares content for your approval before publication.
Thought Leadership Content & Placement
With 20 years of combined experience, our team assists companies in stakeholder engagement at both industry and presidential levels in South Africa.
Stakeholder Engagement & Management
Many businesses offer great services but struggle to convey their value. We help craft your company's story to position you as an industry leader.
Brand Development
Looking for digital media help? Our in-house Graphic Designers, experienced with top brands like Google and Tik-Tok, are here for you.
Visual & Graphic Design
Companies should enhance their digital presence with a focused website. Our Developers will create a portal that builds your brand.
Website Design
We create and manage affiliate programs that expand reach, drive sales, and deliver measurable growth through trusted partnerships.
Affiliate Marketing
We connect brands with the right influencers, managing partnerships that build authentic engagement, boost visibility, and drive measurable results.
Influencer Management
Meet the Founder
Nicole Mirkin is the Founder and CEO of Omnia Strategic Counsel and Communications, where she helps startups craft impactful narratives that drive growth and success. Known for her sharp strategic acumen and innovative approach, she has built a reputation as a powerhouse in the communications industry.
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Beyond business, Nicole is deeply committed to social impact. She founded Fight Back SA, an NPO providing free self-defense classes to young women and children in high-crime areas of South Africa, securing international sponsors to support the cause. She has also contributed to Heroes Academy SA, helping develop programs that equip young men with essential life skills.
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Passionate about empowering others, Nicole continues to use her expertise to uplift individuals and communities, making a lasting impact both in business and beyond.
Meet the Team
Our team is a passionate group of professionals dedicated to delivering exceptional results through innovation, collaboration, and expertise. Together, we bring a wealth of experience and a shared commitment to excellence in everything we do.
Nicole Mirkin, based in South Africa, has led high-impact campaigns for public and private sector organizations. She has worked with President Cyril Ramaphosa and major African tech firms, earning global industry recognition for her strategic communication skills.
Nicole
Mirkin
CEO & Founder
Natalie Boyd is a skilled writer and content strategist with a background in investigative journalism and editorial leadership. She has led multiple companies, driving business growth through strategic storytelling and operational excellence.
Natalie
Mirkin
Chief Operations Officer
Kyle develops and executes strategies to strengthen a brand’s identity, drive awareness, and connect with target audiences through creative, data-driven campaigns across digital and traditional channels.
Kyle
Adams
Brand Development Strategist
Henrietta oversees all administrative operations, ensuring efficiency, compliance, and smooth day-to-day functioning across the organisation’s teams and processes.
Henrietta
van Wyk
Head of Admin
As an admitted attorney of the High Court of South Africa, Alexandra advises clients on crisis management, reputation protection, and high-stakes communications.
Alexandra Clayton
Head of Legal Counsel: Crisis & Reputation Risk
Brandon has worked across diverse industries, from FMCG to retail and technology. This broad experience deepened his understanding of consumer behavior and market dynamics, making him our lead Digital Marketing Strategist.
Brandon
van Reenen
Digital Marketing Specialist
Thembi, our Digital Marketing and Social Media Specialist, has extensive experience in marketing and advertising. Skilled across Facebook/Instagram, TikTok, LinkedIn, and X, she has worked with global brands in the South African, European, and Australian markets.
Thembi
van Reenen
Digital Marketing Specialist for Social Media
Carmen, Omnia PR’s Affiliate & Influencer Manager, brings hands-on experience from a leading global partnership platform. She drives performance growth and creator collaborations through data-driven, optimized campaign strategies.
Carmen
Powell
Affiliate & Influencer Manager
Brands we've Worked with
We’ve had the privilege of working with incredible brands, building trusted partnerships and creating meaningful results together. Each collaboration reflects our commitment to care, quality, and lasting impact.
What Do Our Clients Think of Us?
Hear it from industry leaders managing companies and organisations across the United States, Europe, Africa & the Middle East
"I recommend Omnia to every single business associate I meet. The return on investment is always 10X. We actually can't imagine our company operating without Omnia's strategic counsel. We've built a reputation in our sector because of it"
Michael de la Hunt, Founder (Ion Capital)
